Brown Forman Tree Program
Client
Brown Forman – Jones Lang LaSalle, Brown Forman Corporation
Design Team
Booker Design Collaborative
Status
Completed in 2022
Booker Design Collaborative developed a tree identification signage program for the Brown Forman corporate campus headquarters in Louisville, Kentucky in 2021. Our team created iconic Brown Forman branded tree signage for each of the corporate campus’ forty-two tree species, displaying an image of the leaf, the scientific & common names, and a QR code linked to additional horticultural information. These were installed at the base of the trees to raise awareness of the predominantly native tree palette. BDC was responsible for locating and identifying every tree on campus, developing a master tree list, determining which trees would receive signage, designing the graphics for the signs, and overseeing the fabrication and installation of the signage.
